What happened to Bluetooth? Its making a comeback

Bluetooth Marketing has not had a very good reputation over the last couple of years.  You may remember the brief Bluetooth boom around 8 years ago?  Mobile phones were becoming a bit smarter and suddenly the next models that appeared in the market all had this flashy, hip Bluetooth capability.  Can you remember how exciting it was to turn on your techy Bluetooth & discover how many other peops in the room had it on aswell?  The thrill of “NicebTNaughty” coming on to your mobile.  You know somebody ’s little secret, some little fact about a stranger you do not even know.  You would slyly look around the room trying to guess who would be saucy enough to have such a risqué username.  We have an inherent noisiness, or maybe its curiosity in our nature and the technology played right into their hands…

Moving on a few months you’ll remember when businesses suddenly discovered Bluetooth Marketing was a brilliant promotional tool.  Every now and again you’d have a txt flash up offering a half price entry to the club or 50% off drinks.  To the average person the Bluetooth seemed to be okay, we got to check out people in the area and businesses got to market themselves.  But what happened?  Bluetooth died a terrible death, it vanished into the pit of unusable technology – where did it go? Well people began to misuse it, promo offers became spammy ones and as percent of messages started to have glitches which posed security issues.  Consumers became more and more wary of Bluetooth and less promo messages got through.  Also, the technology itself was not very good so businesses were paying for the transmitter and the txts were not getting to enough people because the transmitters weren’t strong enough.  All of these issues combine to make a promising promotional tool difficult and not worth the initial set up cost. 

Well the inventors from the BlueReach Group have invested a lot of time and ££ in research and developing a exciting technology that will deliver all the results the previous Bluetooth could not.   They saw the great benefits of Bluetooth Marketing and realised that if they ironed out the kinks it would lead to a great marketing tool. The result is the world’s number one Bluetooth Advertising  System.  Blue Reach’s Blue Proxi unit twinned with the Blue Proxi Booster will transmit signals up to 2Kilometres away!  The Blue Proxi unit can make up to 112 simultaneous connections which is far greater than the old technology.  Businesses can buy E-Flyers which are especially designed and encrypted with security software so that consumers are safe using the technology.  Bluetooth Marketing will make a huge comeback!

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